Quick links: The difference between strategy and tacticsA WarningThree Public Relations Alternative Strategies And Tactics Examples 1. The Alternative Press Release 2.Team Up With An Unlikely Partner 3. The Alternative PR Stunt The competitive nature of the internet and the new brands, businesses and startups emerging every week means that it can …
Alternative Public Relations Strategies And Tactics examples Read More »
The main aim of a press release is to demonstrate to the journalist that your pitch offers novel value to their audience and to get that across clearly and concisely. Journalists are usually time-poor and aren’t always able to read the hundreds of emails blocking up their inboxes each day. So, clarity is of the …
Five examples of different types of Boilerplates for your press release Read More »
When writing a press release, you will need to include further information about your company for the journalist’s reference. This copy usually goes at the bottom of the press release so it doesn’t detract from the main narrative and is known as ‘a boilerplate’. A boilerplate can be summed up as: A compelling narrative that …
How To Write A Boilerplate For A press Release – 4 Dos and Don’ts Read More »
Being interviewed live on television is harder than it looks. Journalists and pundits may make it look easy – but if you’ve not done it before it can be a nerve-wracking experience. If you are planning to rely on your natural charisma, be warned, even the most extroverted of characters can crumble before lights and a …
When writing press releases it can be tempting to slip in all sorts of clever-sounding buzzwords. It’s quick, easy and when you don’t have all the time in the world, shoehorning in a few clichés can seem like a good way to grab the attention of journalists. But this is likely to backfire. Journalists are …
9 Examples Of Public Relations Clichés You Should Avoid In Your Press Release Read More »
Back in 2016 there was the launch of Heliograf, the Washington Post’s in-house robot reporter that produced short reports for its live blog. And dozens of reporters were fired after Microsoft decided to replace them with AI software in May 2020. It seems that the last few years have seen an acceleration in the adoption …
How AI is changing Content Creation And How You Can Make The Most of It Read More »
It is not an overstatement to say that trust in the media is at an all-time low. A recent survey showed that some two-thirds of the public don’t trust TV journalists and three-quarters don’t trust newspaper journalists. And PR and media are inextricably linked, two sides of a similar coin if you like. Where the …
Public Relations Has A PR Problem. Trust Is The Way To Stand Out From The Crowd Read More »
It’s a bit of a cliché to say that these days you have to watch what you say on social media – but this doesn’t mean it’s not true. Every day someone seems to make another faux pas online, with a comment that dares to be out of sync with the mainstream take on the …
Should You Take A Position On Controversial Issues On Social Media? Read More »
Once upon a time, an advert was an advert and it was obvious. On the other hand, if your story got covered in a newspaper or magazine you knew it was good enough to be published for free. Everyone reading it would also recognise that this was the case. This is what is called earned …
Paying For PR: Why You Should Avoid It (most of the time) Read More »
As an entrepreneur, you need to be productive with your time. During the early stages, product development takes up most of your energy. Once you are past that stage and have gained early growth, you will need to work out where your traffic is going to come from. This can be a trial and error …
