Alternative Public Relations Strategies And Tactics examples

Quick links: The difference between strategy and tacticsA WarningThree Public Relations Alternative Strategies And Tactics Examples     1. The Alternative Press Release     2.Team Up With An Unlikely Partner     3. The Alternative PR Stunt The competitive nature of the internet and the new brands, businesses and startups emerging every week means that it can …

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Five examples of different types of Boilerplates for your press release

The main aim of a press release is to demonstrate to the journalist that your pitch offers novel value to their audience and to get that across clearly and concisely. Journalists are usually time-poor and aren’t always able to read the hundreds of emails blocking up their inboxes each day. So, clarity is of the …

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How To Write A Boilerplate For A press Release – 4 Dos and Don’ts

When writing a press release, you will need to include further information about your company for the journalist’s reference. This copy usually goes at the bottom of the press release so it doesn’t detract from the main narrative and is known as ‘a boilerplate’. A boilerplate can be summed up as: A compelling narrative that …

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9 Examples Of Public Relations Clichés You Should Avoid In Your Press Release

When writing press releases it can be tempting to slip in all sorts of clever-sounding buzzwords. It’s quick, easy and when you don’t have all the time in the world, shoehorning in a few clichés can seem like a good way to grab the attention of journalists. But this is likely to backfire. Journalists are …

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How AI is changing Content Creation And How You Can Make The Most of It

Back in 2016 there was the launch of Heliograf, the Washington Post’s in-house robot reporter that produced short reports for its live blog. And dozens of reporters were fired after Microsoft decided to replace them with AI software in May 2020. It seems that the last few years have seen an acceleration in the adoption …

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Public Relations Has A PR Problem. Trust Is The Way To Stand Out From The Crowd

It is not an overstatement to say that trust in the media is at an all-time low. A recent survey showed that some two-thirds of the public don’t trust TV journalists and three-quarters don’t trust newspaper journalists. And PR and media are inextricably linked, two sides of a similar coin if you like. Where the …

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Different Types of PR Entrepreneurs Can Use To Drive Traffic (Even If You’re Just Starting Out)

As an entrepreneur, you need to be productive with your time. During the early stages, product development takes up most of your energy. Once you are past that stage and have gained early growth, you will need to work out where your traffic is going to come from. This can be a trial and error …

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